THE REBRAND 30 MAIN TO MIDTOWN SOCIAL

After over a decade as 30 Main, our beloved Berwyn lounge is stepping into a fresh identity as Midtown Social. This exciting rebrand isn’t just a name change – it’s a transformation designed to enhance your experience while preserving everything you loved about 30 Main. Why the change? In short, we saw an opportunity to offer more for our community. We wanted to double down on being a true social hub in Berwyn – “a destination that brings people into Berwyn and offers something for everyone”facebook.com. The result is Midtown Social, a buzzing new cocktail and game lounge built on the same heart and hospitality you remember from 30 Mainmainlineneighbors.com.

WITH SO MANY AWARDS IT WAS A TOUGH DECISION

Rebranding to Midtown Social (2023)

A major recent development was 30 Main’s rebranding. In late 2023, the venue was transformed and relaunched as Midtown Social, a “sleek new cocktail and game lounge” conceptmainlineneighbors.com. Local press covered the change: MainLine Neighbors reported “Berwyn’s 30 Main has rebranded as a buzzy new cocktail and game lounge called Midtown Social,” billing itself as a “hub of endless entertainment.”mainlineneighbors.com Midtown Social features distinct areas for craft cocktails and people-watching, a gaming room with large-screen TVs (for trivia nights and PS5 games), and an updated second-floor dance hallmainlineneighbors.commainlineneighbors.com. Early feedback highlighted the modern lounge décor and diverse menu (small plates from sushi to sliders and fondue)mainlineneighbors.com. The new brand continues the 30 Main legacy of nightlife and events: patrons are “raving about the sleek lounge space… and second-story dance floor,” per the press coveragemainlineneighbors.com. Midtown Social also maintains a busy events calendar (DJs every weekend, private party rentals, etc.), positioning it as the Main Line’s latest hot spot for dining and entertainmentmainlineneighbors.commidtownsocial.net.

2023–2025 – Ongoing: Since the rebrand, Midtown Social has been actively promoted as a premier Main Line lounge and event venue. While new award listings are yet to be announced under the Midtown Social name (as of 2024/2025), the establishment continues to attract media attention and community buzz. With its history of awards and positive press as 30 Main, the revamped Midtown Social is poised to earn future recognitions in regional “Best Of” lists and publications, much like its predecessor. The owners’ stated vision is to be “the Main Line’s premier destination for connection, celebration, and community”midtownsocial.net – a goal towards which they have already made significant strides over the past decade.

Sources: Local media and official announcements were used to compile these findings. Key references include Main Line Today (2013 review and 2014 venue opening)mainlinetoday.commainlinetoday.com, MainLine Neighbors (2023 Midtown Social feature)mainlineneighbors.com, Philadelphia Inquirer (2013 opening news & 2020 COVID adaptations)inquirer.cominquirer.com, and “Best of the Main Line” award listings (2015–2018)939c9b01811224bb3dcf-d6f090436a6f3838a347f2f22505b78d.ssl.cf5.rackcdn.com939c9b01811224bb3dcf-d6f090436a6f3838a347f2f22505b78d.ssl.cf5.rackcdn.com, among others. Each accolade and milestone is corroborated by the cited sources above.

Cozy dining atmosphere in Berwyn restaurant

WHY THE REBRAND

30 Main has been a Main Line staple since it opened (voted among the “Best of the Main Line” for dining and entertainment since 2013)opentable.com. Over the years, it evolved from a simple bar/restaurant into a lively spot for music, dancing, and private events. Our team recognized that the old name no longer captured the full experience we offer. The rebrand to Midtown Social was driven by a desire to modernize our look and expand our concept. We’ve invested in new features and updates that we know Berwyn “really needs”, all while keeping things sustainable and community-focused (from supporting local suppliers to employing local families)facebook.com. In essence, the new name reflects our mission more accurately: to be the “hub of endless entertainment” on the Main Linemainlineneighbors.com – a place where great food, drinks, games, music, and community come together under one roof.

Critically, the rebrand allowed us to introduce fresh ideas without losing our roots. Our ownership and core team remain the same passionate folks who welcomed you at 30 Main. What has changed is the look and feel – think sleeker lounges, more entertainment options, and an even more inclusive vibe. We wanted a brand that shouts fun, socializing, and nightlife, and Midtown Social captures that spirit perfectly. Rest assured, this change is all about enhancing your experience and not about forgetting the past. We’re still the neighborhood spot you know and love – now with even more to love!

What’s New at Midtown Social?

Midtown Social’s revamped interior delivers a vibrant new atmosphere – from cocktail lounges to a dance floor – all designed for endless entertainment.

We’ve added a host of new features and concepts to elevate your nights out. Here are some of the exciting updates you can look forward to at Midtown Social:

• An Elevated Craft Cocktail Program: Our bar is now led by talented mixologists shaking up a carefully curated drink menumidtownsocial.net. You’ll find signature cocktails and reinvented classics made with premium ingredients and local flair. (Try our “Midtown Mule” with house-infused ginger vodka, or a mojito with fresh local mint – each sip is a delightmidtownsocial.net!) We still pour your favorite wines and beers, but the new cocktail program brings an extra sparkle to your night outmidtownsocial.net. Cocktail hour has truly never been better! 🍸

• Game Lounge & Entertainment Galore: Midtown Social is “billing itself as a hub of endless entertainment” with multiple zones for funmainlineneighbors.com. We’ve opened a dedicated game lounge complete with a massive 100-inch screen for trivia nights, big games, and even PlayStation tournamentsmainlineneighbors.com. Challenge your friends to a round of karaoke or join one of our themed quiz nights – there’s always something happening. We also installed a second-story dance floor, so you can dance the night away to live DJs every Friday and Saturdaymainlineneighbors.commidtownsocial.net. The lounge area is sleek and social, perfect for sipping cocktails and people-watching between dance breaksmainlineneighbors.com. Patrons are already raving about the revamped space – it’s like your favorite city lounge, right here in Berwyn!

• Expanded Event Spaces (Midtown Hall): Planning a party or event? We’ve got you covered. Midtown Social & Midtown Hall (our newly named second-floor venue) now offer flexible spaces for gatherings of all sizesmidtownsocial.net. From an intimate 30-person happy hour in our first-floor lounge to a 200-person full-venue bash, we can accommodate itmidtownsocial.net. The crown jewel is Midtown Hall upstairs, which fits up to 250 guests for weddings, fundraisers, and grand celebrationsmidtownsocial.net. We’ve invested in full audio-visual gear, staging, and lighting to make events shineeventective.com. Our experienced events team (with 13+ years of expertise carried over from 30 Main) can handle everything from catering and custom cocktails to entertainment bookingseventective.com. Whether it’s a corporate conference, a birthday party, or a bridal shower, Midtown Social is ready to host your next unforgettable event in style.

• New Bites & Late-Night Menu: To complement the cocktails and fun, we’ve refreshed our food menu too. Expect a mouthwatering selection of shareable small plates and casual bites perfect for socializing. We’ve kept a few 30 Main classics (yes, our famous short rib pappardelle isn’t going anywhere!) and added new favorites like sushi rolls, lobster sliders, gourmet flatbreads, and even savory fonduemainlineneighbors.com. Feeling hungry after hours? Our late-night bar menu on weekends serves tasty sliders, tacos, and more until 1:00 AMmidtownsocial.netmidtownsocial.net. It’s all about giving you great food options whether you’re joining us for dinner or nibbling between games on a Saturday night. 😋

In short, Midtown Social has something for everyone – craft cocktails for the connoisseurs, games and dancing for the thrill-seekers, and delicious food for all palates. It’s the “hottest new place to hang out” in town, and we can’t wait for you to experience these upgrades firsthand

Variety of dishes served at Bella Italia in Berwyn

What’s Still the Same? (Honoring Our 30 Main Roots)

A familiar sight – friends old and new enjoying drinks together at the bar. Midtown Social preserves the welcoming atmosphere that 30 Main was loved for.

Amid all the new features, we want to assure you that the soul of 30 Main still shines through at Midtown Social. Continuity in hospitality, community, and overall experience is our top priority. Here’s what remains unchanged:

• The Same Welcoming Hospitality: Walk into Midtown Social and you’ll be greeted by many of the same friendly faces you knew at 30 Main. Our staff and management team remain in place, committed to providing the warm, personal service you’ve always enjoyed. We’ve built our reputation on knowing our customers by name and making everyone feel at home – that isn’t changing one bit. Our core philosophy of treating guests like family is stronger than ever. From the moment you step through the door, you can expect the genuine hospitality and attention to detail that has defined us for years.

• Community Vibe and Familiar Faces: Midtown Social is still very much “the heartbeat of our community”, just as 30 Main wasmidtownsocial.net. We’ve long been a gathering spot for friends, families, and neighbors, and that tradition continues. You’ll see your Berwyn neighbors mingling at the bar, local bands taking the stage, and community groups hosting meet-ups in our space – just like the old days. In fact, fostering an inclusive, neighborhood vibe is central to our mission going forward. “At the core of Midtown Social’s mission is a dedication to building an inclusive community,” and that hasn’t changed with the new namemidtownsocial.net. We’re still the place where memories are made, friendships are forged, and everyone is welcome.

• Entertainment & Energy: Love the live music and themed parties we used to host? Good news – those are here to stay, amplified by our new enhancements. 30 Main was known for its city-style DJs, live bands, and themed events (it was “designed for 30 & up” crowds who enjoyed a classy night out)opentable.com. Midtown Social proudly carries that torch. We continue to feature live music, DJ nights every weekend, and special theme parties throughout the yearmidtownsocial.net. The only difference is that now we have an even better stage, dance floor, and tech setup to support it! So you can count on the same great tunes and dancing – from throwback ’80s nights to mellow acoustic sets – filling our venue with energy. The social buzz that made 30 Main so popular is alive and well.

• Quality Food & Drink (with a Twist): We know many of you had favorite dishes at 30 Main, and we’ve kept those fan-favorites on the Midtown Social menu. Our kitchen still operates with the same talent and care, ensuring the quality and flavor you expect. The difference is that now we’ve expanded the selection to offer more variety (including vegetarian/vegan options and globally inspired bites). Similarly, while our bar program has new highlights, you can still order that classic cocktail you loved or enjoy our curated wine listmidtownsocial.net. In essence, we didn’t throw away what worked – we built on it. The continuity of taste and service is very much intact, even as we introduce new delights.

• Location & Convenience: Nothing’s changed about our address or accessibility – we’re still conveniently located at 660 Lancaster Ave in Berwyn, right across from the Berwyn train stationmainlineneighbors.com. Parking, valet service on event nights, and our reservation systems remain as before (feel free to reserve a table or a spot in the game room for your group!). If 30 Main was a convenient meeting spot for you, Midtown Social will be too – we’re in the same place, just with a new look.

In summary, Midtown Social has the same heart as 30 Main. We’ve retained the best elements of the original – the people, the hospitality, the community-centric feel, and the commitment to quality – and layered on a new level of excitement. Think of it as your favorite local lounge, refreshed and re-energized. As one regular put it, “Midtown Social has long been a hub of energy and excitement...this beloved spot is taking the community experience to a whole new level”midtownsocial.net. We couldn’t say it better ourselves!

A Warm Welcome to Midtown Social 🎉

The entire Midtown Social team is thrilled to embark on this new chapter, and we want you to be a part of it. We invite all our customers, old and new, to come see what the buzz is about. Whether you were a 30 Main regular or someone looking for a great night out on the Main Line, our doors (and arms) are open to welcome you.

Stop in for after-work cocktails or bring the family for a fun game night – you’ll immediately notice the blend of continuity and change. Feel the familiarity of a place that’s been part of the community for years, and soak in the fresh ambiance of our renovated lounge spaces. Enjoy a delicious meal, try your hand at trivia on big-screen Tuesdays, dance to the DJ on a Saturday, or just relax with friends in a comfy corner. Every visit is meant to remind you why you loved 30 Main, and show you why you’ll love Midtown Social even more.

Finally, we want to thank you – our amazing patrons and community – for your support throughout this rebrand. Your enthusiasm and feedback guided us in this transformation. Midtown Social is ultimately for you. We remain, as ever, community-driven and experience-focused, aiming to give you the best in hospitality and entertainment.

So here’s to new beginnings rooted in cherished traditions! 🥂 Come on out and experience Midtown Social – where the spirit of 30 Main lives on, and every night promises something fresh and exciting. We can’t wait to host you and continue making memories together, now under our new banner. See you at Midtown Social! 🎊

Cheers to the next era of great times on the Main Line – we’ll see you soon at Midtown Social (formerly 30 Main)! 🎶🍹

– The Midtown Social Team